Jaguars partner with fan intelligence platform IdealSeat

The Jacksonville Jaguars announced today a partnership with IdealSeat, a leading provider of sports fan experience data.


JACKSONVILLE, Fla. (June 11, 2018) – The Jacksonville Jaguars announced today a partnership with IdealSeat, a leading provider of sports fan experience data. Jaguars fans connecting to the Jaguars ticket office will have the opportunity to search for tickets based on desired in-stadium experiences ensuring game day meets their expectations every Sunday.

“The Jacksonville Jaguars are one of the most innovative franchises in the NFL and a perfect fit for IdealSeat’s technology,” said Joel Carben, CEO of IdealSeat. “Their focus on fan experience is at the highest level, and why they are a perennial leader both on-and-off the field.”

The technology is based on IdealSeat’s Fan Intelligence™ platform, which is the result of collecting and analyzing more than 450 million fan data points to find the best seats in the stadium based on a customer’s desired experience. For example, fans can explore areas of the stadium that feature sun or shade, access to unique food or drinks, avid fans or family-friendly areas.

“Since 2012, TIAA Bank Field has undergone several renovations to create several unique seating options for Jaguars fans,” said Chad Johnson, Jaguars senior vice president of sales and service and chief content officer. “The IdealSeat technology empowers our staff to assist fans in making data-driven decisions customized to their unique needs.”

The Jaguars ticket sales staff are already utilizing the IdealSeat Dashboard to assist fans, giving them the latest in ticket recommendations at their fingertips. To speak to a Jaguars representative about tickets for the 2018 Jaguars season, call (904) 633-2000.


About IdealSeat

IdealSeat is an innovative data-driven platform that recommends highly targeted fan experiences at over 130 sports and entertainment venues. Powered by IdealSeat Fan Intelligence™, teams and ticketing companies are identifying better leads, and converting them at significantly higher rates. Working with the Jacksonville Jaguars, Seattle Storm, StubHub, and Arizona State University (ASU), IdealSeat has increased conversion rates up to 96 percent, and increased sales price per ticket up to 30 percent. IdealSeat’s proprietary tracking system and data-driven platform processes 450+ million data points and 100+ seat features to provide recommendations for WNBA, MLB, NFL, NHL, MLS, and NCAA Football & Basketball venues. To request a demo, visit

About the Jacksonville Jaguars

The Jacksonville Jaguars are a professional football team, one of 32 member clubs of the National Football League (NFL), aligned in the South Division of the American Football Conference (AFC). Founded on Nov. 30, 1993, the team began play as an expansion team in 1995 and enter their 24th season of competition in 2018. The team is owned by Shahid Khan, who purchased the franchise in January 2012. The club plays its home games at TIAA Bank Field, located near the St. Johns River in downtown Jacksonville, Fla. Since their inaugural season in 1995, the Jaguars have won three division titles and made seven playoff appearances, playing in 14 postseason games. The Jaguars were AFC South champions in 2017 and won two playoff games en route to their third AFC Championship game.

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