JACKSONVILLE, Fla. – The Jacksonville Jaguars announced today an expanded partnership with IdealSeat, a technology company that helps sports teams maximize ticket sales by improving the customer purchasing process and building powerful fan profiles through IdealSeat’s Fan Intelligence™ platform. The team first partnered with IdealSeat in 2018 to empower Jaguars ticket staff to assist fans over the phone.  Now Jaguars fans and first-time visitors to TIAA Bank Field will have the ability to input their game and experience preferences online for real-time ticket recommendations that best suit their needs. 


“The IdealSeat technology is empowering our staff to assist fans in making data-driven decisions customized to their unique needs.” said Chad Johnson, Jaguars senior vice president of sales and service and chief content officer. “Fans and visitors can seek out a social experience, a family experience or even a super fan experience and then connect to seats that feature their most-desired stadium amenities.  And with IdealSeat’s updated technology, guests can now access these personalized options directly through our online ticketing systems.”


The technology is the result of collecting and analyzing millions of data points about the fans, team and stadium, giving fans and first-time guests the ability to explore areas of the stadium that feature sun or shade, family friendly seating, access to unique food or drinks, and seats near other avid fans. The process results in increased revenue for the team, an accelerated sales process, and an improved experience for the fans.


“Our consumer-facing Fan Intelligence™ Platform focuses on attracting single-game fans and then growing them into loyal season ticket holders,” said Joel Carben, CEO of IdealSeat. “We are currently working with partners in the NFL, NHL, USL, NCAA and major ticketing platforms to give fans better control over where they sit based on the type of experience they want to have at a game. We are proud to expand our partnership with the Jaguars to include the Fan Intelligence ™ Platform to their existing tools.”


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About IdealSeat

IdealSeat is headquartered in Seattle, WA, their team spans across the United States, with additional physical presence in New YorkSan FranciscoLos Angeles, and Denver. IdealSeat is a sales and marketing platform designed to help teams maximize ticket sales, improve the customer purchasing process, and build powerful fan profiles through artificial intelligence and our industry-leading Fan IntelligenceTM dashboard. The IdealSeat leadership team represents over 50 years of experience in the sports and live entertainment industry. To learn more about how to partner with IdealSeat, request a live demo by visiting https://idealseat.com/request-demo/


About the Jacksonville Jaguars  

The Jacksonville Jaguars are a professional football team, one of 32 member clubs of the National Football League (NFL), aligned in the South Division of the American Football Conference (AFC). Founded on Nov. 30, 1993, the team began play as an expansion team in 1995 and will celebrate its 25th season in 2019. The team is owned by Shahid Khan, who purchased the franchise in January 2012. The club plays its home games at TIAA Bank Field, located near the St. Johns River in downtown Jacksonville, Fla. Since their inaugural season in 1995, the Jaguars have won three division titles and made seven playoff appearances, playing in 14 postseason games.

Media contacts

Rebecca Longawa, Happy Warrior // Rebecca@HappyWarrior.us, (612) 401.7171

Amanda Holt, Jacksonville Jaguars // holtaf@nfl.jaguars.com, (904) 633-6509