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Super Bowl champion and 10-year NFL veteran and Marques Colston has joined IdealSeat, the leading sales and marketing platform driven by artificial intelligence for sports teams, as an investor. With more than 15 years in the professional sports ecosystem as a player, advisor and consultant, Marques will help guide IdealSeat’s continued growth strategy in the NFL, both in financial and fan-facing activities.

Since retiring from the NFL in 2015, Marques has led an entrepreneurial career and become a leading growth consultant at the intersection of sports, technology and digital media. He is the founder and managing partner of Dynasty Innovation—a professional services firm specializing in growth consulting and professional development—and has invested and advised a variety of early stage companies with a focus on sports and technology.

“We are very excited to have Marques Colston join the team and bring his entrepreneurial skills to our growing business,” said Joel Carben, IdealSeat CEO. “The addition of Marques to our team strengthens our position in the market and especially our ability to expand our reach in the NFL.”

“The IdealSeat platform provides a scalable, personalized approach to the live event experience that adds unique value for both fans and organizations,” Marques said. “I am looking forward to bringing our innovative AI to additional football stadiums and venues.”

IdealSeat’s Fan Intelligence™ Platform is the result of acquiring and processing hundreds of millions of data points about venues, teams, and fans. The artificial intelligence and machine learning results in increased ticket revenue for teams and data-rich sales leads. In addition, the improved experience for the fans translates directly into deeper loyalty and higher season tickets sales.

This insight gives ticket buyers the ability to explore areas of the stadium that match their desired experiences. Featured experiences include access to unique food or drinks, avid fan zones, family friendly seats, and up to 150 fan amenities. The IdealSeat mission is to personalize the ticketing and fan experience for teams and their fans and can be found on the Jacksonville Jaguars and other team’s websites today.

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About IdealSeat: IdealSeat is headquartered in Port Townsend, WA, with additional offices in Seattle, San Francisco, St. Louis, Denver and Tokyo. IdealSeat is a sales and marketing platform designed to help teams maximize ticket sales, personalize the customer purchasing process, and build powerful fan profiles through artificial intelligence. Our industry-leading Fan IntelligenceTM is used by teams in NFL, NHL, and USL. To learn more about how to partner with IdealSeat, request a live demo by visiting https://idealseat.com/request-demo/

About Marques Colston: Marques is a former NFL wide receiver for the New Orleans Saints. Drafted in the seventh round of the 2006 NFL Draft, Marques went on to become the all-time franchise leader in receptions, receiving yards and total touchdowns. He helped the Saints win Super Bowl XLIV, beating the Indianapolis Colts on Feb. 7, 2010. Currently, he is the Founder and Managing Partner of Dynasty Innovation. In addition, he is Partner on The Players Impact, a company that connects professional athletes to resources, education and access to startup and business opportunities.

Media Contact: Adam Navarrete, IdealSeat CMO, adam@idealseat.com

Chelsie Ellingson