Austin Bold FC announced today their partnership with IdealSeat


Austin, TX (March 27, 2019) – Austin Bold FC announced today their partnership with IdealSeat, a sales and marketing platform designed to help teams maximize ticket sales by improving the customer purchasing process, and build powerful fan profiles through IdealSeat’s Fan Intelligence™ dashboard. Bold fans will have the ability to input their game and experience preferences for real-time ticket recommendations, and for future promotions & offers catered specifically to them.


“We are proud to welcome IdealSeat as a technology partner of Austin Bold FC," said Jason Asci, Managing Director, Ticket Sales and Operations. "IdealSeat is an innovative data company that understands how to provide the best fan experience for our customers. This aligns perfectly with our goal to make Austin a world-class soccer city.”


"With this being the inaugural season for Austin Bold, the team was intentional to build a culture centered around their fans who find purpose and camaraderie by their shared love for soccer.  IdealSeat’s technology is a perfect fit for teams seeking ways to enhance their fan experience,” said Joel Carben, CEO of IdealSeat. “The Bold wanted to ensure they started off providing the highest level of customization possible for their fans to engage with the stadium, the game and the broader experiences available in venue."


The technology is the result of collecting and analyzing millions of data points about the fans, team and Bold Stadium allowing fans explore areas of the stadium that feature sun or shade, family friendly seating, access to unique food or drinks, and seats with other avid fans. The process results in increased revenue for the team, an acceleration sales process, and an improved experience for the fans.


“IdealSeat is the perfect way to help the game day experience. IdealSeat not only optimizes how you want to experience the game but caters the event based on your preferences,” said ABFC midfielder/defender Amobi Okugo. “As one can imagine, going to the game with my family is different than with my buddies or a potential business client or better yet my significant other. Imagine logging into a platform that helps maximize the experience based on who I’m going to an event with. With the influx of money being invested into sports. Partnering with IdealSeat is a not only a sound choice but the right move.”


“The USL has done a great job helping to grow the game in the US. As we strive to continue that growth, the fans game day experience is just as important as the product on the field. Both play a huge role in creating fan loyalty which is integral to developing a culture here in the US that is similar to the one in Europe.” said Maurice Edu, IdealSeat Advisor and Former player in MLS, SPL, and the US Men’s National Team.


The Bold ticket sales staff is already utilizing the IdealSeat Dashboard to assist fans through the sales process, giving them the latest in ticket recommendations at their fingertips. To speak to a Bold representative about tickets for the 2019 inaugural season, call 512-872-8700 or visit

About Austin Bold FC

Founded in 2018, Austin Bold FC is an American professional soccer team based in the capital of Texas. Austin Bold FC will compete in the United Soccer League (USL), a Division II sanctioned league in the U.S. Soccer Federation hierarchy comprised 36 teams in the United States and Canada. Within the USL, Austin Bold FC will compete in the USL Championship, the top division in the league. Led by head coach Marcelo Serrano, the club’s inaugural season will kicked off in March 2019. Austin Bold FC is devoted to growing soccer in Central Texas and forming bonds with youth leagues and soccer supporters throughout the region. Austin Bold FC will play an exciting, up-tempo style of soccer, delivering a matchday atmosphere as dynamic as the city of Austin itself. Purchase tickets at

About the USL

The United Soccer League (USL) is the largest professional soccer organization in North America, possessing nearly a decade of experience in bringing the world’s game to communities across the United States and Canada. Overseeing the USL Championship, USL League One, and USL League Two, the organization is built on a proven and recognized model in international football and counts more than 100 clubs in its membership. Based in Tampa, Fla., the USL has grown over the past decade into a model organization with strong corporate partnerships, stable organizational leadership, and a dedicated staff that provides outstanding support to member clubs and outside partners. Sanctioned by the U.S. Soccer Federation and Canadian Soccer Association, the USL is #UnitedForSoccer, moving the game forward in the United States and Canada.

About IdealSeat

IdealSeat is headquartered in Seattle, WA, their team spans across the United States, with additional physical presence in New York, San Francisco, Los Angeles, and Denver. IdealSeat is a sales and marketing platform designed to help teams maximize ticket sales, improve the customer purchasing process, and build powerful fan profiles through artificial intelligence and our industry-leading Fan IntelligenceTM dashboard. The IdealSeat leadership team represents over 50 years of experience in the sports and live entertainment industry. To learn more about how to partner with IdealSeat, request a live demo by visiting



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Adam Navarrete
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