Seattle Storm partners with sports technology fan intelligence platform, IdealSeat

Seattle Storm emphasizes enhanced fan experience in latest partnership.


SEATTLE, WA. (April 11, 2018) — IdealSeat, and 2-time WNBA Champions, the Seattle Storm, today, announced a strategic partnership, making Seattle Storm an official partner with IdealSeat, the leader in professional and college sports fan experience data powered through its Fan Intelligence™ product.

The partnership, which focuses on recommending fan experiences at live events, launches publicly today for Storm fans, helping them quickly and easily purchase tickets based on desired in-arena experiences, such as “hardcore home fan” sections to “great for food and drinks” sections throughout KeyArena.

“We’re very excited to partner with the Storm and to allow fans to discover and purchase tickets based on a recommended experience,” said Adam Navarrete, co-founder and CMO at IdealSeat. “The Storm’s commitment to leading the league both on an off the court means fans will no longer waste hours searching for information about where to sit. Fans can simply filter tickets by their desired experience.”

This enhanced ticket discovery feature is currently available for fans, and for the Storm’s ticket sales team, in order to connect fans with once-in-a-lifetime events and experiences, makes this partnership all the more meaningful for sports fans.

“We are always seeking ways to enhance the game day experience for Storm fans,” said Kyle Waters, Storm Senior VP of Ticket Sales and Service. “The partnership with IdealSeat will empower our fans to make informed, data-driven decisions, leading to a better time at the game. We are excited to partner with IdealSeat.”

As the Storm enter their eighteenth WNBA season with a home opener at KeyArena on May 20 against the Phoenix Mercury, Storm fans can now find tickets tailored to their preferred experience all season long at KeyArena.


About the Seattle Storm

The two-time WNBA champion Seattle Storm is one of six independently owned teams in the WNBA, the world’s most successful women’s professional team sports league. Established in 2000, the Storm is committed to bringing outstanding professional basketball to a fan base rich with tradition and support. The Storm leads the way for change in the community with outreach programs for youth basketball, health and fitness. The organization looks to be an inspiration for girls and women while providing support and motivation to better the Puget Sound. For more information or to purchase tickets, visit

About IdealSeat

IdealSeat is an innovative data-driven platform that recommends highly targeted fan experiences at over 130 sports and entertainment venues. Powered by IdealSeat Fan Intelligence™, teams and ticketing companies are identifying better leads, and converting them at significantly higher rates. Working with the Jacksonville Jaguars, Seattle Storm, and StubHub, IdealSeat has increased conversion rates up to 96%, and increased sales price per ticket up to 30%. IdealSeat’s proprietary tracking system and data-driven platform processes 450+ million data points and 100+ seat features to provide recommendations for WNBA, MLB, NFL, NHL, MLS, and NCAA Football & Basketball venues. To request a demo, visit

Media Contact

Adam Navarrete
(360) 223-5259
Twitter: @AdamNavarrete
LinkedIn: Adam Navarrete